KEY Weather App (2019)


Information + Identity Design: Hae Dn Kim



‘Plan your day with Today’s KEY message.’

Everyone may have a similar experience being soaked in the rain or trembling in the cold because of an error in the weather forecast. The weather has a major impact on the environment in which we live and it often influences our moods.

KEY Weather is a regenerative identity which presents the weather with the myriads of different nature-inspired form. The idea is based on the marvellous providence that there’s no same form in nature. A dynamic movement of 3-dimensional identity sends the information of the weather with an exciting and energetic vibe on 3 series of weather collection: sunny, cloudy and rainy.

To spread the value of meteorological information in various fields in society, economy, and culture, KEY Weather supports climate policies to plan for today and the future.