Green Trace (2020)


Interaction/UX/UI design: Hae Dn Kim



Green Trace is an interactive app which collects the users’ daily carbon footprint data and nudges their behaviour to reduce the carbon emissions. It is aimed to raise people’s awareness of climate change and inform how we could behave more eco-friendly by adopting a less carbon-intensive lifestyle.

There are 4 categories – transport, energy, shopping and food – that help the user how to take action for reducing carbon footprint and earn the points to get the prizes. The point system and the interactive visualisation of carbon data motivate the users to use the app and be more conscious of their social and environmental impact.